Membroz SaaS Application
Membroz is a software solution designed for businesses such as Club, Resort, Gym, Yoga, Fitness Center, Timeshare, Vacation Ownership, Community, Association, and Society to streamline their operations and activities.
About the Project
Club, Resort, Gym, Yoga, Fitness Center, Timeshare, Vacation Ownership, Community, Association, and Society businesses have unique needs that require easy operations and streamlined activities. These businesses often face challenges when it comes to managing membership to their clients, booking, payment, payroll, inventory, marketing, report generation, and many more activities. The Membroz software aims to support businesses of any size, whether you are managing a large business or organization with multiple branches or a franchise-based business.
Team
Consisted of UI/UX Designer, Developer and stakeholder
My Responsibilities
UI/UX Design and Front End Development
Project Plan
Four weeks of rapid prototyping, followed by five weeks of front-end development and production
Competitive Analysis
WildApricot
Focus on member event and donations
Strengths
- Event management and it's registrants invoices
- Invoice system
- Member Engagement for event and donation
Weakness
- Only focus on event & donation no other features added for membership management
Join It
Focus on membership type and member
Strengths
- Member Overview
- Wide range of Automations features
Weakness
- Poor event management pages
- Confusing UI feature and not easy to understand or operate
Zoho
Subscription and billing management
Strengths
- Simple Interface
- Offers custom membership plan
Weakness
- Not much insightful for target business
Glue Up
For building a community, event and membership
Strengths
- Offers community & social aspect
- Few Automations features
Weakness
- Non-intuitive user interface
Feature Analysis
| Feature Name | WildApricot | Join It | Zoho | Glue Up |
|---|---|---|---|---|
| Member Management | ||||
| Event Management | ||||
| Email Management | ||||
| Mobile App | ||||
| Online Store | ||||
| Integrations | ||||
| Website Builder | ||||
| Contacts | ||||
| Profile | ||||
| Invoices | ||||
| Payments | ||||
| Refunds | ||||
| Reports | ||||
| Donations | ||||
| Digital Membership Card | ||||
| Member Portal | ||||
| Reminders | ||||
| Membership Types | ||||
| Help & Support |
User Interview
Participant 1
- Used different membership management applications
- The previous application was taking much time to complete task.
- Current application is very difficult to use
- Using old application is cheap and not intuitive UI
Participant 2
- Wide range of Automations features
- Poor event management pages
- Confusing UI feature and not easy to understand or operate
- Want easy to use and user friendly membership management application
Persona
Gunvant
Demographics
Age: 49
Occupation: Business Owner
Location: India
Goals
- It can automate routine administrative tasks, such as member registration, scheduling, attendance tracking, and payment processing. To minimize manual effort and save time.
- Solution that can automate routine administrative tasks, such as generating reports, sending automated reminders for membership renewals, and managing billing and invoicing.
Pain Points
- He spending too much time on manual administrative tasks, such as paperwork, data entry, and member record management. He wants a software solution that can automate these tasks, freeing up time for more strategic activities.
- He struggles with managing multiple membership types, tracking member attendance, and handling billing and invoicing manually. He wants a software solution that centralizes and simplifies these processes, reducing errors and improving efficiency.
- He wants a software solution that offers robust communication tools, such as automated emails, SMS notifications.
User Journey
| Define | Compare | Select |
|---|---|---|
| They perform daily business activities by manually recording information on physical papers and using Excel spreadsheets. | They should use search engines and online marketplaces to find software vendors that offer solutions tailored to their business needs. | They should choose the most suitable software for their business needs and purchase it. |
| They believe it would be beneficial to have a software solution that is user-friendly, rather than relying on manual data entry. | We can determine the best fit for our needs by considering software with positive reviews and trying out demo versions of a few different options that offer trial usage. | Investing in software can be worthwhile as it can streamline daily business operations and increase productivity in core areas. |
| We need to search for software that is suitable for our business needs. | After testing the demo and trial versions of these software options, we can make an informed decision about which one is the best fit for our business. |
Problem Statement
Prior to implementing our solution, the Clients were using Excel sheets and physical papers to store their customer's profiles, payment transactions, and product features, among other things. They were struggling with managing enquiries from various sources and performing follow-ups, which were both time-consuming and complex. Additionally, the clients faced difficulties in managing booking rules, inter-communication, multiple membership management, payment calculations, and manual billing, which were all prone to errors.
The task of selling merchandise to both members and non-members, generating bills manually, and managing different payment terms for different items were among the challenges faced by the clients. Running promotional offers/coupons and offering different discounts to members were also areas that posed significant difficulties.
The clients were struggling with various operational inefficiencies that were hindering their growth and profitability.
Goal
To create a robust application with a user-friendly and intuitive interface that streamlines the operations of our clients' businesses. We aim to provide a single platform that enables them to manage their operations from anywhere and any device.
To achieve this, we will create a hypothesis, gather feedback from users, iterate on the feedback received, and continually enhance the app's functionalities. We are committed to implementing new features and updates to ensure that the app remains engaging and relevant to users.
Our ultimate aim is to provide a comprehensive solution that meets the needs of our clients, enabling them to operate efficiently and effectively.
Site Map
Wireframes
UI Kit
Prototype
Outcomes
The Membroz SaaS app's release resulted in a significant increase in user engagement and retention for the company. With its Ul/UX design, the app quickly gained a user base, with many users using it for their daily business activities. The following are the outcomes of this project:
- The Ul/UX design of the Membroz SaaS product allowed the company to monetize, with an estimated return of $1 million over six years.
- The addition of new features and updates resulted in positive reviews and ratings, high levels of repeat usage, and a 25% increase in client subscriptions.
- The app's continual updating and improvement based on user feedback may have contributed to an increase in user satisfaction.
- As a designer, working on the Membroz SaaS project from start to finish provided me with a comprehensive understanding of the product design process, including problem identification and solution formulation. Collaborating with engineers and delivering final product to stakeholders allowed me to learn and grow in my field.
- I am proud of my team for their support and belief in me throughout the project. I challenged myself to think critically, test with users, and present my ideas to stakeholders.
Overall, the Membroz SaaS project was a success for the company, and the outcomes of the project demonstrated the value of investing in a well-designed Ul/UX and front-end for a SaaS product.
